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    Integrated Advertising Promotion Study Set 3
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    Exam 13: Public Relations and Sponsorship Programs
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    In a Public Relations Program, a Hit Is
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In a Public Relations Program, a Hit Is

Question 92

Question 92

Multiple Choice

In a public relations program, a hit is:


A) an advertisement that is successful.
B) a consumer promotion's tie in with publicity.
C) a mention of the company's name in a news story.
D) an advertising slogan with high recall.

Correct Answer:

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