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    Integrated Advertising Promotion Study Set 3
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    Exam 13: Public Relations and Sponsorship Programs
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    When Choosing an Event to Sponsor, the Event Should Not
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When Choosing an Event to Sponsor, the Event Should Not

Question 97

Question 97

True/False

When choosing an event to sponsor, the event should not only meet the firm's objective, but it should also be a good match with the firm's customers, vendors, or employees.

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