Multiple Choice
In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The display of wisdom and a comfortable life component of the means-end chain is the:
A) product attribute.
B) consumer benefit.
C) attitude formation.
D) personal value.
Correct Answer:
Verified
Correct Answer:
Verified
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