True/False
A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q199: The attitude sequence of cognitive → conative
Q200: When the majority of a company's advertising
Q201: A creative brief may include each of
Q202: Based on the hierarchy of effects model,
Q203: The process of preparing and integrating a
Q205: In a creative brief, the message theme
Q206: Abstract pictures instill higher levels of recall
Q207: When a television advertisement makes a special
Q208: To achieve brand loyalty, advertisers must address
Q209: In a means-end chain for milk, the