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    Integrated Advertising Promotion Study Set 3
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    Name the Components of the Hierarchy of Effects Model and Explain
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Name the Components of the Hierarchy of Effects Model and Explain

Question 14

Question 14

Essay

Name the components of the hierarchy of effects model and explain why it is an important theory in advertising.

Correct Answer:

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∙Awareness
∙Knowledge
∙Liking
∙Preferenc...

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