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    Integrated Advertising Promotion Study Set 3
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    Exam 5: Advertising Management
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    When a Customer Prefers a Specific Brand, It Is Called
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When a Customer Prefers a Specific Brand, It Is Called

Question 10

Question 10

Multiple Choice

When a customer prefers a specific brand, it is called:


A) top-of-mind.
B) top-choice.
C) quality choice.
D) top-of-industry.

Correct Answer:

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