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Which of the Following Tends to Work the Best When

Question 159

Multiple Choice

Which of the following tends to work the best when developing comparative ads?


A) Comparing a low-market share brand to another low-market share brand
B) Comparing a low-market share brand to a market leader
C) Comparing a market leader to a low-market share brand
D) Comparing a market leader to another market leader

Correct Answer:

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