Market Research Refers To________

Multiple Choice

Market research refers to________.

A) applying marketing research to a specific geographical marketing area
B) a process used by businesses to collect information used to make sound business decisions and successfully manage the business
C) a process used by businesses to analyze and interpret information used to make sound business decisions and successfully manage the business
D) the function that links the consumer, customer, and public to the marketer through information
E) information used to identify and define marketing opportunities and problems