Which of the Following Is the Best Statement Reflecting the Purpose

Multiple Choice

Which of the following is the best statement reflecting the purpose of marketing research?

A) to provide information that improves profitability
B) to link the environments to the firm
C) to link the consumer to the marketer by providing information that can be used in making marketing decisions
D) to link target markets to specific decision makers at all levels within firms
E) to be perceived as providing value to higher level executives within the firm