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    Marketing Research Study Set 3
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    Exam 1: Introduction to Marketing Research
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    A Marketing Information System Is a Structure Consisting of People,equipment,and
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A Marketing Information System Is a Structure Consisting of People,equipment,and

Question 56

Question 56

True/False

A marketing information system is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

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