Establishing the Need for Marketing Research

Multiple Choice

Establishing the need for marketing research:

A) arises when managers must make decisions and they have inadequate information
B) is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm
C) stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems
D) should not come from a monitoring system but rather from management intuition
E) should be determined only after the problem is clearly defined