Multiple Choice
Secondary data refers to:
A) information collected for a purpose other than the study's original purpose
B) information gathered specifically to serve the research objectives at hand
C) information that is relatively easy to access
D) information gathered by those whose primary job is marketing research
E) data collected on primary product/service users
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Differences between the current information state and
Q20: An "ITB" in research is an "invitation
Q21: There is always some cause(s)to change.However,researchers only
Q22: _ are important and deserve researcher attention
Q23: A demographic forecast that the number of
Q25: An increase in sales if product features
Q26: Essentially,possible decision alternatives include any marketing action
Q27: "Preparing Graphs and Bar Charts" is one
Q28: If the problem were defined as determining
Q29: Whenever there is an information gap that