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    Basic Marketing Research
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    Exam 3: The Marketing Research Process Including the Problem and Research Objectives
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    Differences Between the Current Information State and the Desired Information
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Differences Between the Current Information State and the Desired Information

Question 19

Question 19

Multiple Choice

Differences between the current information state and the desired information state are known as:


A) irreconcilable
B) conflicting
C) information gaps
D) hypothetical differences
E) stretches in assertions

Correct Answer:

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