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    Basic Marketing Research
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    Exam 3: The Marketing Research Process Including the Problem and Research Objectives
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    When Managers Have Already Defined the Problem Prior to Calling
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When Managers Have Already Defined the Problem Prior to Calling

Question 17

Question 17

True/False

When managers have already defined the problem prior to calling upon researchers,then researchers must resist the temptation to go along with the first definition suggested.

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