Multiple Choice
A question asks respondents to evaluate a travel agency on a scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is an example of a:
A) synthetic metric scale
B) natural metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic natural scale
Correct Answer:

Verified
Correct Answer:
Verified
Q1: When you want to measure frequency of
Q3: The procedure of specifying the procedure to
Q4: When researchers wrestle with operational definitions of
Q5: Which of the following scaled-response formats is
Q6: Determining the description or amount of some
Q7: Natural metric formats may include scale descriptors
Q8: A synthetic scale without balanced ends means
Q9: The _ measures activities,interests and opinions (AIO's).<br>A)constant
Q10: A consumer likes the restaurant "Red Lobster"
Q11: When the researcher uses an aided open-ended