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    Exam 7: Measurement Scales
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    A Question Asks Respondents to Evaluate a Travel Agency on a Scale
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A Question Asks Respondents to Evaluate a Travel Agency on a Scale

Question 2

Question 2

Multiple Choice

A question asks respondents to evaluate a travel agency on a scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is an example of a:


A) synthetic metric scale
B) natural metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic natural scale

Correct Answer:

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