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    Basic Marketing Research
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    Exam 7: Measurement Scales
  5. Question
    When You Want to Measure Frequency of Use,which of the Following
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When You Want to Measure Frequency of Use,which of the Following

Question 1

Question 1

Multiple Choice

When you want to measure frequency of use,which of the following scales is recommended?


A) One-way labeled
B) Semantic differential
C) Stapel
D) Symmetric labeled
E) Likert

Correct Answer:

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