Multiple Choice
Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?
A) life-style inventory
B) Stapel scale
C) minus/plus scale
D) balanced pole scale
E) positive/negative scale
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Natural metric formats may include scale descriptors
Q8: A synthetic scale without balanced ends means
Q9: The _ measures activities,interests and opinions (AIO's).<br>A)constant
Q10: A consumer likes the restaurant "Red Lobster"
Q11: When the researcher uses an aided open-ended
Q13: What type of scale uses words to
Q14: Natural metric scales are inherently:<br>A)qualitative<br>B)quantitative<br>C)whimsical<br>D)scientific<br>E)open-ended
Q15: "On a scale of 1 to 5,how
Q16: To summarize findings for metric measures the
Q17: Which of the following formats provides response