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  2. Topic
    Business
  3. Study Set
    Essentials of Marketing Research
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    To Identify the Underlying Causes of the Problem, the Researcher
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To Identify the Underlying Causes of the Problem, the Researcher

Question 2

Question 2

Multiple Choice

To identify the underlying causes of the problem, the researcher should ________.


A) conduct a problem audit
B) define the management decision problem
C) assess what past research was done for the firm
D) assess competitor success
E) all of the above

Correct Answer:

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