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  3. Study Set
    Essentials of Marketing Research
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    Of Which Two Objectives Must the Researcher Have a Clear
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Of Which Two Objectives Must the Researcher Have a Clear

Question 69

Question 69

Multiple Choice

Of which two objectives must the researcher have a clear understanding?


A) market share and profitability
B) daily and weekly
C) financial and non-financial
D) return on investment and return on equity
E) of the organization and of the decision maker

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