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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Paired Comparison Scaling Is Useful When the Number of Brands
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Paired Comparison Scaling Is Useful When the Number of Brands

Question 57

Question 57

True/False

Paired comparison scaling is useful when the number of brands under consideration is limited to no more than seven.

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