Multiple Choice
A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.
A) rank order scaling
B) paired comparison scaling
C) constant sum scaling
D) semantic differential scaling
E) semantic meaning scaling
Correct Answer:
Verified
Correct Answer:
Verified
Q9: When we measure the perceptions,attitudes,and preferences of
Q56: In a short essay,list and discuss the
Q57: Paired comparison scaling is useful when the
Q58: The major benefit of comparative scaling is
Q59: Temperature scales such as Celsius and Fahrenheit
Q60: Which of the following comparative scaling techniques
Q63: Which of the following is NOT true
Q64: A comparative scaling technique in which respondents
Q65: The most complex of the primary scales
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