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  3. Study Set
    Consumer Behavior Buying
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    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    A Consumer Researcher Who Examines Consumers' Lifestyles and Personalities Is
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A Consumer Researcher Who Examines Consumers' Lifestyles and Personalities Is

Question 65

Question 65

Multiple Choice

A consumer researcher who examines consumers' lifestyles and personalities is studying ________.


A) demographics
B) psychographics
C) social class
D) usage rates

Correct Answer:

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