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    Consumer Behavior Study Set 3
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    Exam 1: Buying, Having, and Being
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    Which of the Following Explains How a Minority of a Product's
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Which of the Following Explains How a Minority of a Product's

Question 41

Question 41

Multiple Choice

Which of the following explains how a minority of a product's users make up a majority of sales of that product?


A) culture of participation theory
B) the 80/20 rule
C) positivism
D) role theory

Correct Answer:

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