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    Consumer Behavior Study Set 3
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    Exam 4: Motivation and Global Values
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    Explain the Etic and Emic Perspectives on Global Marketing
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Explain the Etic and Emic Perspectives on Global Marketing

Question 71

Question 71

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Explain the etic and emic perspectives on global marketing. Give an example of the use of each.

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a. By developing one approach for multip...

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