Question 1

Person, object, and situational factors are the three types of influences that determine a person's level of ________.

Accepted Answer

A)  enculturation 
B)  involvement 
C)  values 
D)  needs

Question 2

Explain the means-end chain model. Give an example to demonstrate how the process might work.

Accepted Answer

The answer of Explain the means-end chain model. Give an...

Question 3

Which of the following IS NOT a biogenic need?

Accepted Answer

A)  the need for food 
B)  the need for shelter 
C)  the need for water 
D)  the need for achievement

Question 4

Jeff's favorite quote is "He who dies with the most toys, wins". If Jeff really thinks like this, he is expressing a concept known as ________.

Accepted Answer

A)  materialism 
B)  realism 
C)  egotism 
D)  relativism

Question 5

Understanding consumer involvement has proven to be quite straightforward because it generally means the same thing to almost all consumers and researchers.

Accepted Answer

A) True 
 B)False

Question 6

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

Accepted Answer

A)  hedonic 
B)  utilitarian 
C)  rational 
D)  biogenic

Question 7

Explain the concept of involvement and its relationship to motivation.

Accepted Answer

The answer of Explain the concept of involvement and its...

Question 8

Which of the following scholars is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test?

Accepted Answer

A)  McClelland 
B)  Murray 
C)  Maslow 
D)  Herzberg

Question 9

Izzy Jones just bought a classic "muscle car" and can hardly wait to cruise the streets and blow away anyone who thinks they have a faster car. Izzy is exhibiting the need for uniqueness with his behavior and purchase of the car.

Accepted Answer

A) True 
 B)False

Question 10

The process of learning the beliefs and behaviors endorsed by one's own culture is called ________.

Accepted Answer

A)  acculturation 
B)  accumulation 
C)  creolization 
D)  enculturation

Question 11

Explain the etic and emic perspectives on global marketing. Give an example of the use of each.

Accepted Answer

The answer of Explain the etic and emic perspectives on...

Question 12

Compare and contrast drive theory and expectancy theory.

Accepted Answer

The answer of Compare and contrast drive theory and expectancy...

Question 13

Briefly describe the motivation process in terms of needs, tension, and goals.

Accepted Answer

The answer of Briefly describe the motivation process in terms...

Question 14

Motivation explains the strength of behavior, but not its direction.

Accepted Answer

A) True 
 B)False

Question 15

An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.

Accepted Answer

A)  affiliation 
B)  control 
C)  achievement 
D)  uniqueness

Question 16

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

Accepted Answer

A) True 
 B)False

Question 17

The emic perspective encourages businesspeople to look at cultures as being more alike than different.

Accepted Answer

A) True 
 B)False

Question 18

Joan picked up a book in a bookstore and began to read the introduction. She was enchanted by what she read. An hour later, she was surprised to find that she had read almost half the book. Joan had just experienced a form of involvement called a flow state.

Accepted Answer

A) True 
 B)False

Question 19

Freelancers and fans film their own commercials for their favorite products and post them on Web sites. This is referred to as ________.

Accepted Answer

A)  mass customization marketing 
B)  consumer-generated content 
C)  performance marketing 
D)  mobile marketing

Question 20

Cachet perfume focuses on appealing to a consumer's need for uniqueness if it uses an advertisement claiming that the perfume is "as individual as you are."

Accepted Answer

A) True 
 B)False

Exam 4: Motivation and Global Values

Person, object, and situational factors are the three types of influences that determine a person's level of ________.

Explain the means-end chain model. Give an example to demonstrate how the process might work.

Which of the following IS NOT a biogenic need?

Jeff's favorite quote is "He who dies with the most toys, wins". If Jeff really thinks like this, he is expressing a concept known as ________.

Understanding consumer involvement has proven to be quite straightforward because it generally means the same thing to almost all consumers and researchers.

When a woman buys expensive jewelry, which of the following needs is most likely being expressed?

Explain the concept of involvement and its relationship to motivation.

Which of the following scholars is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test?

Izzy Jones just bought a classic "muscle car" and can hardly wait to cruise the streets and blow away anyone who thinks they have a faster car. Izzy is exhibiting the need for uniqueness with his behavior and purchase of the car.

The process of learning the beliefs and behaviors endorsed by one's own culture is called ________.

Explain the etic and emic perspectives on global marketing. Give an example of the use of each.

Compare and contrast drive theory and expectancy theory.

Briefly describe the motivation process in terms of needs, tension, and goals.

Motivation explains the strength of behavior, but not its direction.

An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

The emic perspective encourages businesspeople to look at cultures as being more alike than different.

Joan picked up a book in a bookstore and began to read the introduction. She was enchanted by what she read. An hour later, she was surprised to find that she had read almost half the book. Joan had just experienced a form of involvement called a flow state.

Freelancers and fans film their own commercials for their favorite products and post them on Web sites. This is referred to as ________.

Cachet perfume focuses on appealing to a consumer's need for uniqueness if it uses an advertisement claiming that the perfume is "as individual as you are."