Mel Howard Is Determined to Make His Used Car Lot

Multiple Choice

Mel Howard is determined to make his used car lot a successful business venture. One of the cornerstones of his sales strategy is to make every used car appear as if it just rolled off the assembly line. His cars are clean, clean, clean! Mr. Howard is relying on which of the following signal forms to send a "signal of quality" to his customers?

A) demonstration signal
B) product signal
C) promotional signal
D) design signal