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    Advertising and IMC Principles
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    Exam 11: Media Basics
  5. Question
    Which Marketing Communication Tool Has the Goal of Creating Impact
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Which Marketing Communication Tool Has the Goal of Creating Impact

Question 150

Question 150

Multiple Choice

Which marketing communication tool has the goal of creating impact on the store shelf?


A) press release
B) packaging
C) word of mouth
D) coupons
E) customer service

Correct Answer:

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