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    Advertising and IMC Principles
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    Exam 14: Media Planning and Buying
  5. Question
    Other Than Timing, What Are Two Other Important Scheduling Strategies
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Other Than Timing, What Are Two Other Important Scheduling Strategies

Question 24

Question 24

Multiple Choice

Other than timing, what are two other important scheduling strategies?


A) duration and continuity
B) CPM and CPP
C) reach and frequency
D) impressions and ratings
E) carryover and flighting

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