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    Advertising and IMC Principles
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    Exam 14: Media Planning and Buying
  5. Question
    Cost Per Thousand (CPM)is a Measure Used to Determine the Effectiveness
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Cost Per Thousand (CPM)is a Measure Used to Determine the Effectiveness

Question 14

Question 14

True/False

Cost per thousand (CPM)is a measure used to determine the effectiveness of a media vehicle.

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