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  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 14: Media Planning and Buying
  5. Question
    Average Frequency Gives the Planner the Best Picture of the Plan's
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Average Frequency Gives the Planner the Best Picture of the Plan's

Question 13

Question 13

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Average frequency gives the planner the best picture of the plan's performance.

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