Ian Works in the Public Relations Function in His Company

Multiple Choice

Ian works in the public relations function in his company, and whenever he wants exposure for some aspect of his company, he contacts people he knows, such as Lisa, a reporter for the local newspaper, or Anthony, Melissa, and Stephanie at the local television stations. Ian has worked hard to develop these media contacts. In public relations, this relationship management is known as ________.

A) external relations
B) media relations
C) public affairs
D) corporate relations
E) reputation management