Multiple Choice
Direct marketers have identified the three criteria of RFM to predict who is most likely to repurchase. RFM stands for ________.
A) reach, frequency, and monetary
B) reach, financial, and media
C) recency, financial, and media
D) recency, frequency, and media
E) recency, frequency, and monetary
Correct Answer:
Verified
Correct Answer:
Verified
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