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  3. Study Set
    Advertising and IMC Principles
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    Exam 16: Direct-Response
  5. Question
    Which of the Following Is an Advantage of Direct Mail
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Which of the Following Is an Advantage of Direct Mail

Question 40

Question 40

Multiple Choice

Which of the following is an advantage of direct mail?


A) positive perceptions
B) low cost per thousand
C) reaches the unreachable
D) high response rates
E) all of the above

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