Multiple Choice
A direct-response ad on television that is typically 30 or 60 minutes long and tends to be played during non-prime time periods is known as a(n) ________.
A) infomercial
B) commercial
C) promotional program
D) telemarketing program
E) home shopping network
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: Rooms with large banks of phones and
Q5: Infomercials have been around since the emergence
Q45: Only the product or service is considered
Q46: Three basic objectives of direct marketing are
Q48: _ occurs when a seller and customers
Q49: Why is direct marketing a growth area
Q51: Which of the following is a disadvantage
Q52: In which stage of the database marketing
Q130: The best customer prospects of direct marketers
Q144: The four main players in direct-response marketing