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    Exam 18: The Imc Umbrella
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    Which of the Following Is NOT an Approach to Advertising
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Which of the Following Is NOT an Approach to Advertising

Question 143

Question 143

Multiple Choice

Which of the following is NOT an approach to advertising across national borders?


A) standardization
B) domestication
C) localization
D) combination
E) adaptation

Correct Answer:

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