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  3. Study Set
    Advertising and IMC Principles
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    Exam 18: The Imc Umbrella
  5. Question
    According to the Text, a Study by the Association of National
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According to the Text, a Study by the Association of National

Question 138

Question 138

True/False

According to the text, a study by the Association of National Advertisers found in 2008 that only 34 percent of ANA members said they were using IMC for most or all of their brands.

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