When Is It Best to Use a Localization Strategy

Multiple Choice

When is it best to use a localization strategy?

A) The company wants an efficient campaign requiring the approval of fewer people.
B) The graphic or visual approaches can be used to overcome cultural differences.
C) The company wants to maintain control over the image projected by all brand communication.
D) The converging buyer wants and needs mean that buyers everywhere will increasingly want the same product.
E) There is little or no competition in many foreign markets.