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    Exam 18: The Imc Umbrella
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    What Was the New Direction Taken for SPAR's Brand in Its
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What Was the New Direction Taken for SPAR's Brand in Its

Question 80

Question 80

Essay

What was the new direction taken for SPAR's brand in its "Life's Great" campaign, as described in "A Matter of Practice"?

Correct Answer:

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The brand is being built on a ...

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