On Your Side Worldwide Is an International Advertising Company That

Multiple Choice

On Your Side Worldwide is an international advertising company that has several departments working on different aspects of brand communication for their clients. In order to monitor and plan for this diversity of brand communication, the company must have ________ to deliver a consistent message from all department silos.

A) cooperative advertising
B) house brands
C) standardization
D) cross-functional management
E) localization