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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Studies That Periodically Measure Top-Of-Mind Brand Awareness Are Called ________
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Studies That Periodically Measure Top-Of-Mind Brand Awareness Are Called ________

Question 78

Question 78

Multiple Choice

Studies that periodically measure top-of-mind brand awareness are called ________.


A) diagnostic tests
B) concept tests
C) tracking studies
D) test market studies
E) inquiry tests

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