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Which Type of Evaluative Test Asks Consumers How Likely They

Question 90

Multiple Choice

Which type of evaluative test asks consumers how likely they are to buy a specific brand, then exposes them to an advertisement for that brand, usually as part of a collection of brands, and then asks them again what they intend to purchase?


A) persuasion test
B) inquiry test
C) single-source research
D) memory test
E) concept test

Correct Answer:

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