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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
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    What Is the Name of the Advertising Research Foundation's Research
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What Is the Name of the Advertising Research Foundation's Research

Question 128

Question 128

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What is the name of the Advertising Research Foundation's research award, which was mentioned in the Volvo GLBT campaign?

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The ARF's research a...

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