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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Copytesting Is a General Term That Describes Various Kinds of Research
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Copytesting Is a General Term That Describes Various Kinds of Research

Question 129

Question 129

True/False

Copytesting is a general term that describes various kinds of research used at different stages in the advertising processbefore, during, and after an ad or campaign has run.

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