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    Advertising and IMC Study Set 1
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    Exam 5: Segmenting and Targeting the Audience
  5. Question
    International,national,state,city,climate,and Urban/rural Are All Ways to Segment a Market by ________
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International,national,state,city,climate,and Urban/rural Are All Ways to Segment a Market by ________

Question 123

Question 123

Multiple Choice

International,national,state,city,climate,and urban/rural are all ways to segment a market by ________.


A) demographics
B) geographics
C) psychographics
D) behavioral characteristics
E) benefits sought

Correct Answer:

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