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    Business
  3. Study Set
    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
  5. Question
    ________ Refers to How Much of a Product Category or Brand
Solved

________ Refers to How Much of a Product Category or Brand

Question 86

Question 86

Multiple Choice

________ refers to how much of a product category or brand a customer buys.


A) Adoption
B) Innovation
C) Motivation
D) Niche
E) Usage

Correct Answer:

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