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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
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    Name and Describe the Social and Cultural Influences on Consumer
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Name and Describe the Social and Cultural Influences on Consumer

Question 89

Question 89

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Name and describe the social and cultural influences on consumer decisions and why they are important for advertisers.

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The cultural and social forces that impa...

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