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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
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    Consumers Learn About New Products for the First Time and Make
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Consumers Learn About New Products for the First Time and Make

Question 106

Question 106

Multiple Choice

Consumers learn about new products for the first time and make the decision to buy them during the ________.


A) need recognition stage
B) adoption process
C) evaluation process
D) trial process
E) quality assessment

Correct Answer:

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