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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
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    ________ Are Professional Researchers Hired by Advertisers to Identify Trends
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________ Are Professional Researchers Hired by Advertisers to Identify Trends

Question 35

Question 35

Multiple Choice

________ are professional researchers hired by advertisers to identify trends that may affect consumer behavior.


A) Profilers
B) Futurists
C) Trend spotters
D) Demographers
E) Buzz marketers

Correct Answer:

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