Wholesome Soups, a Maker of Organic Soups, Is Starting a New

Multiple Choice

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go. Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

A) Baby Boomers
B) the Me Generation
C) Gen Xers
D) Echo Boomers
E) Generation Jones