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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
  5. Question
    Name and Describe the Psychological Influences That Motivate Consumers and Why
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Name and Describe the Psychological Influences That Motivate Consumers and Why

Question 146

Question 146

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Name and describe the psychological influences that motivate consumers and why they are important to advertisers.

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(1)Perception and State of Mind-Affects ...

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